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One App, Many Uses

Founder Message

Launching October 13, 2026

HueWell Family Care is deeply personal to me. While earning my Pastry Chef certification, my scalp began to break out with painful sores—lesions that I didn’t understand and no one explained. I wore my hair in a natural Afro, thick and coarse with multiple textures, and I didn’t know that daily rinsing, constant moisture, and wearing a chef’s cap without airflow were harming my scalp. A biopsy was taken because even the dermatologist wasn’t sure what it was. When the results came back, I was told it was like having athlete’s foot on my scalp. I was given a prescription—but no education, no prevention plan, no guidance. At the pharmacy, I was told to shave my hair, keep my scalp dry, and apply the cream. That moment changed everything. I’ve never been able to grow my hair out since—and that was over twenty years ago. Through my own research, lived experience, and hard-earned understanding, I realized how often families are left without answers when it comes to melanin-rich skin and textured hair. HueWell exists so no one else has to guess, suffer in silence, or lose something precious simply because trusted guidance was never made for them.

HueWell Care Philosophy

HueWell integrates dermatologic best practices rooted in academic skin-of-color medicine, including principles emphasized by Howard University College of Medicine’s Department of Dermatology. Our protocols are designed to close care gaps, reduce harm, and restore dignity in both home and clinical settings.

Become a HueWell Founder Member

Help shape the future of culturally competent family care. 

Care for your family — and help us build something better for thousands more.

HueWell Founding Members are not simply early users.
They are builders of a new standard in family-centered care for melanin-rich skin and textured hair.

As a Founding Member, your voice matters.

You will:

  • ✔ Influence which topics and concerns are prioritized in new modules

  • ✔ Help refine the HueWell Ask experience through structured feedback

  • ✔ Participate in early surveys shaping product improvements

  • ✔ Guide seasonal updates and care alerts

  • ✔ Contribute to the development of culturally competent standards that reach beyond your own household

Your lived experience becomes part of the foundation.

Founding Members receive:

  • Lifetime Founder pricing

  • Early access to new features and micro-learning modules

  • Priority participation in feedback sessions

  • Recognition as a Founding Voice in the HueWell community

When you join as a Founder, you are not just subscribing.
You are helping build an ecosystem of care that families have long deserved.

Once the first 500 Founding Members join, this tier closes.

Founder Pricing (Limited Time)

🌿 Founder Individual Plan

$39/month or $390/year (2 months free)

  • 7-day free trial (billing required)

  • Lifetime Founder rate (never increases)

  • Personalized care guidance

  • Founder recognition inside the app

🌿 Founder Family Plan (Up to 5                             people)

$149/month or $1,490/year (2 months free)

  • 7-day free trial (billing required)

  • Lifetime Founder rate (never increases)

  • Family profiles & shared care plans

  • Founder recognition & early feature access

🔒 After Founder Access Closes

Standard Pricing (After Founder Access Closes):
Individual: $59/month or $590/year
Family: $179/month or $1,790/year

Founder members keep their original pricing for life.

 

🧡 Because Every

Hue

Deserves Care

HueWell Family Care is the first inclusive wellness app designed for families and caregivers of individuals with melanin-rich skin and textured hair. Whether you're part of an African American family, a multicultural household, or caring for a child of African descent through adoption or foster care—HueWell helps you care with confidence.

✨ What You’ll Get:

Simple
Plans

Individual & Family plans tailored for all your needs.

Personalized Content

You personalize your needs by keeping track seeing the results.

Community
Support

Join the HueWell Family, where we help each other through our journey

 

✅ Personalized skin & hair routines for every age

✅ Expert tips from Black dermatologists & trichologists

✅ Product recommendations tailored to melanin-rich needs

✅ Family profiles & seasonal care alerts

✅ A culturally affirming, supportive care experience

✅ Integrates dermatologic best practices rooted in academic skin-of-color medicine, including principles emphasized by Howard University College of Medicine’s Department of Dermatology.

✅ Access to HueWell Family Care Private Community

✅ HueWell Family Care Monthly News Letter

HueWell Family Care is a care platform developed by Wake Up To Wellness Today, a wellness education and advocacy organization founded by Esther Easter.

Founder access is limited to the first 500 families.
Once this number is reached, Founder pricing will close, and standard pricing will apply.

Image by Rineshkumar Ghirao

Scan QR Code and get the app now!

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Get your 7-Day free trial now!

You won’t be charged today. We’ll remind you before your trial ends.

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Email: esthereaster@wutwt.life

Phone: 256.975.8014

DISCLAIMER
All material and information presented by Esther Easter / Wake Up To Wellness Today are intended to be used for educational purposed only. The statements made about products, supplements, or treatments have not been evaluated by the Food and Drug Administration (FDA). The information [on this site / presented herein] is not intended to treat, cure, or prevent any condition or disease. Please consult with your own physician or health care practitioner before making changes to your diet, exercise routine, or lifestyle. © 2019 by Wake Up To Wellness Today

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